Project overview: the process
User persona
Usability testing
Students often experience isolation and a lack of connection with peers in their field, hindering their personal and professional growth and limiting their opportunities for collaborative development and career advancement.
Problem statement
Designed to build a strong academic community where users can share their stories and experiences, Pharos connects individuals aiming to create new life opportunities and job prospects, while also promoting cultural and knowledge exchange.
Solution concept
Typography and colors
The SF Pro Font, designed by Apple, has been used to optimise readability and usability across the app and to convey a sense of simplicity and clarity.
A grayscale color scheme has been used to convey a sense of professionalism, creating a neutral and polished backdrop. To enhance user interaction, primary colors are applied for validation feedback: green indicates successful input validation, reinforcing a sense of accomplishment, while red signals errors, providing clear and immediate guidance. This thoughtful use of color contrasts ensures both functionality and aesthetic harmony. Blue serves as the primary color for buttons, emphasizing interactive elements and guiding user focus effectively. This cohesive color strategy balances functionality with visual harmony, enhancing the user experience.
